Friction is Fiction The Future of Content Media Business Black White Edition Gerd Leonhard 9780557224548 Books
Download As PDF : Friction is Fiction The Future of Content Media Business Black White Edition Gerd Leonhard 9780557224548 Books
Futurist and Thought-Leader Gerd Leonhard (www.mediafuturist.com) shares his thoughts on the Future of Content, Media and Business. 'Friction is Fiction' presents a constantly updated compilation of Gerd's best essays, writings and most popular blog posts. The central meme is that the Internet has completely disrupted the traditional notion of generating higher income by simply taking advantage of possible friction points and hurdles within transactions or business processes, i.e. by controlling the 'people formerly known as consumers'. The Future is all about winning the trust, and turning attention into revenues.This is the low-cost, black & white version of the book - if you want the full-color version please go to http//gerd.fm/cmrfB1
Friction is Fiction The Future of Content Media Business Black White Edition Gerd Leonhard 9780557224548 Books
best book I have read this year, simply amazing and feeling sorry that I cant give more than 5 stars ...BOTTOM LINE IS YOU MUST READ!!!Product details
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Tags : Friction is Fiction: The Future of Content, Media & Business (Black & White Edition) [Gerd Leonhard] on Amazon.com. *FREE* shipping on qualifying offers. Futurist and Thought-Leader Gerd Leonhard (www.mediafuturist.com) shares his thoughts on the Future of Content,Gerd Leonhard,Friction is Fiction: The Future of Content, Media & Business (Black & White Edition),lulu.com,0557224543,Computers General
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Friction is Fiction The Future of Content Media Business Black White Edition Gerd Leonhard 9780557224548 Books Reviews
Bought it last month,If I could give this book 10 stars, I would. Gerd Leonhard's book is fascinating and brutally honest.This one gets you excited for the rest of the books to come
and Gerd has a lot to say about it. Friction is Fiction is a collection of essays and blogs by media futurist Gerd Leonhard. An excellent introduction to the new paradigm shift in digital media. If you are looking to make sense of the canary in the coal mine collapse of the Compact Disc and the mainstream record company business model Leonhard explains not only what happened but what will continue to happen to content providers and users of music, film, video, books, newspapers and all forms of media. Rather than lamenting the loss of old business models Leonhard focuses primarily on the excitement and opportunities presented by the current media revolution. He is not the only proselytizer of the new culture of free but one of my favorites because of the lack of hyperbole and unnecessary drama. I also appreciate his global perspective and positive attitude. Highly recommended.
best book I have read this year, simply amazing and feeling sorry that I cant give more than 5 stars ...BOTTOM LINE IS YOU MUST READ!!!
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